About the Brand
Flower Knows is a Chinese beauty brand known for its fairytale-inspired aesthetics, artistic packaging, and romantic approach to color cosmetics. Since its launch, it has attracted global fans with its distinctive design language, collectible packaging, and visually expressive makeup collections.
From eyeshadow palettes and lip creams to blush and perfumes, Flower Knows blends artistry with everyday usability, making each product feel imaginative and display-worthy.
Signature Makeup Categories
👁️ Eye Makeup
Flower Knows offers eye-focused products such as eyeshadow palettes, eyeliners, and other items that reflect the brand’s most detailed visual storytelling.
💋 Lip Products
Its lip range includes lip creams, glosses, lip muds, and other products that combine wearable color with decorative packaging.
✨ Face Makeup
The brand also has a strong face category, including blush, highlighters, powders, and complexion products designed to feel soft, dreamy, and display-worthy.
🪞 Accessories & Applicators
Beyond makeup itself, Flower Knows includes accessories and applicators that extend the brand’s artistic beauty experience.
Brand Highlights
🌿 Cruelty-Free Beauty
Flower Knows maintains cruelty-free standards across its product line, with many items also labeled vegan.
❤️ Romantic Visual Identity
The brand is known for dream-inspired themes, romantic styling, and collections that feel highly distinctive at first glance.
🎁 Artistic Packaging
Sculpted cases, embossed powders, and decorative design make its products feel especially collectible and display-worthy.
Company Background
Founded in 2016 in Hangzhou, China, Flower Knows grew from a niche C-beauty label into a globally recognized makeup brand with a highly distinctive visual identity. Over time, it built its reputation through themed collections, fantasy-inspired packaging, and a strong appeal among online beauty communities in overseas markets.
- Founded in 2016
- Based in Hangzhou, China
Where to Buy
Florasis Official Store Listings for International Buyers
