HONOR
China’s Leading Smartphone & Smart Device Brand
About the Brand
HONOR is a Chinese smart device brand focused on smartphones, tablets, laptops, wearables, and connected lifestyle technology. With an expanding product ecosystem and a growing emphasis on AI-driven experiences, the brand presents itself as a more connected, design-conscious, and forward-looking option for users who want smart devices to work seamlessly across everyday life.
Core product Categories
📱 Smartphones
HONOR’s core identity remains closely tied to smartphones, including flagship, foldable, and everyday models built around performance, design, and AI features.
💻 Laptops & PCs
The brand also develops laptops under the MagicBook line, extending its smart device presence into productivity and lightweight computing.
📱 Tablets
HONOR tablets form an important part of its wider device ecosystem, covering entertainment, study, and everyday mobile use.
⌚ Wearables & Smart Accessories
Its broader lineup includes wearables and connected accessories that support a more complete cross-device lifestyle experience.
Brand Highlights
Independent Innovation
With its own R&D and supply chain, HONOR moves fast and brings fresh ideas to market.
Flagship Magic Series
Premium smartphones that showcase HONOR’s top-tier camera, display and foldable technology.
Unified MagicOS Ecosystem
Phones, laptops, tablets and wearables connect smoothly for cross-device productivity.
Modern Minimalist Design
Slim, bold and fashion-driven aesthetics that give HONOR products a unique character.
Strong Value Performance
Delivers competitive specs and quality at attractive prices across all product tiers.
Company Background
HONOR was established in 2013 in Shenzhen, China and has grown into a globally active smart device brand. Its brand profile now highlights a broad international retail footprint, a large installed device base, and a stronger long-term shift from a smartphone-focused company toward a wider AI device ecosystem.
- Established in 2013
- Based in Shenzhen, China
- 14,000+ employees
- 70%+ of staff in R&D roles
- 52,000+ retail stores
- 250 million+ active devices
