About the Brand
Insta360 is a Chinese imaging technology brand best known for 360° cameras, action cameras, and creator-focused shooting tools. Built around the idea of helping users capture more immersive perspectives, the brand has expanded into a broader product ecosystem that includes smart cameras, AI-powered editing tools, webcams, gimbals, and professional VR imaging solutions for creators, travelers, athletes, and media users.
Core products
360° Cameras
Insta360 is best known for its 360° camera lineup, built for immersive capture, reframing, and all-angle storytelling.
Action Cameras
Its action camera range includes compact and wide-angle models designed for sports, travel, POV shooting, and mobile content creation.
Gimbals & Webcams
The brand also offers smartphone gimbals and AI-powered webcams that extend its presence beyond action and 360 capture.
Professional VR Cameras
Insta360's portfolio includes pro-level VR cameras for immersive production, virtual events, and commercial imaging use.
Brand Highlights
Immersive Capture Focus
Insta360 has built its identity around helping users record more complete, immersive perspectives instead of a single fixed angle.
Strong 360° Brand Recognition
The brand positions itself as the world’s leading 360 camera brand, with 360 capture remaining its clearest point of differentiation.
Creator-Oriented Ecosystem
Beyond cameras, Insta360 supports creators with AI editing tools, companion software, and accessories that make shooting and sharing easier.
Broad Use Scenarios
Its products are used across travel, sports, vlogging, virtual tours, media production, education, and immersive commercial workflows.
Company Background
Founded in Shenzhen, China in 2015, Insta360 has grown from an immersive imaging startup into a globally recognized camera brand with a strong international presence.
- Products sold in 200+ countries and regions
- Focused on 360° cameras, action cameras, and creator tools
- Expanded into a broader ecosystem including webcams, gimbals, and pro VR cameras
- Built an international presence across Shenzhen, Hong Kong, Tokyo, Berlin, and Los Angeles
Where to Buy
Insta360 Official Store Listings
