About the Brand
Li-Ning is a leading Chinese sportswear and athletic performance brand known for innovative designs, advanced sports technologies, and strong global influence. Founded in 1990 by legendary Olympic gymnast Li Ning, the brand has grown from a national sports icon to an internationally recognized sportswear company.
Today, Li-Ning blends Chinese cultural aesthetics with cutting-edge performance materials, making it a favorite choice for athletes, runners, basketball players, and fashion-forward consumers. Its collaborations with designers, sports teams, and global retailers further elevate its presence in the international sports fashion scene.
Core products
Performance Footwear
Li-Ning’s product focus centers on performance footwear across running, basketball, badminton, and other sports categories.
Sportswear & Training Apparel
The brand also develops sportswear and training apparel for daily movement, professional use, and sport-inspired lifestyle wear.
Basketball & Signature Performance Lines
Basketball remains a major identity pillar, supported by official athlete partnerships and performance-oriented shoe development.
Running & Racket Sports
Running, badminton, and table tennis continue to reinforce Li-Ning’s broader multi-sport profile.
Brand Highlights
Performance Technology Focus
Li-Ning continues to emphasize proprietary technology platforms such as BOOM and SUPER BOOM, highlighting a clear focus on lightweight cushioning, responsiveness, and performance innovation.
Deep Sports Heritage
The brand is closely tied to Li Ning’s Olympic legacy and to major moments in Chinese sport, giving it a stronger athletic identity than many fashion-led sports labels.
Strong Athlete Partnerships
Official partnerships across basketball, running, table tennis, and badminton give Li-Ning visibility in both elite sport and consumer culture.
Sport Meets Fashion
Beyond performance, Li-Ning also extends into fashion-sport expression, supported by its Fashion Sport positioning and its New York Fashion Week milestone.
Company Background
Li-Ning was established in Guangdong, China in April 1990 and later developed into a Hong Kong-listed sports company with official global operations based in Beijing. Over time, the brand expanded from apparel into a broader sportswear business shaped by footwear, multi-sport endorsements, and a stronger presence in both competitive sport and modern sport culture.
- Founded in April 1990 by Li Ning
- Established in Sanshui County, Guangdong Province
- Listed on the Main Board of the Hong Kong Stock Exchange in 2004
- Official global operations contact based in Beijing, China
