Midea
Leading Global Home Appliance & Smart Living Brand
About the Brand
Midea is a Chinese home appliance and smart living brand known for its broad product range, practical innovation, and global reach. From air conditioners and refrigerators to laundry appliances, kitchen products, and smart home solutions, the brand has built a strong presence in everyday household life by focusing on accessible technology and user-friendly design.
Core product Categories
❄️ Cooling & Air Treatment
Midea has a strong presence in air conditioners, HVAC, and air treatment products for both residential comfort and broader climate solutions.
🧺 Refrigeration & Laundry
Its core lineup also includes refrigerators, freezers, washing machines, and other everyday large appliances for home use.
🍳 Kitchen & Small Appliances
The brand covers a wide range of kitchen and cooking products, including major kitchen appliances and smaller countertop essentials.
🏠 Smart Home & Everyday Living
Midea also extends into smart home solutions, water appliances, floor care, and connected products designed for modern living.
Brand Highlights
Global Appliance Leader
A leading Chinese appliance brand with strong global manufacturing, R&D, and market presence.
Innovation & Technology Driven
Focused on smart home solutions, AI-powered features, IoT connectivity, and energy-efficient technology.
Comprehensive Product Lineup
From major appliances to small household electronics, Midea covers a wide range of everyday home needs.
Reliable & User-Friendly Design
Its products are built around practicality, durability, and ease of use for everyday life.
Company Background
Midea was founded in Foshan, Guangdong, China in 1968 and has grown from a local appliance business into a global home appliance and technology group. Over time, its brand development expanded from traditional household appliances into smart home, connected living, and broader technology-driven home solutions.
- Founded in 1968
- Based in Foshan, Guangdong, China
- Products available in 200+ countries and regions
- Supported by 38 global R&D centres and 65 production bases
