About the Brand
vivo is a Chinese smart device brand best known for smartphones, imaging-focused innovation, and design-led product development. Built around smart devices and intelligent services, the brand has expanded beyond phones into a broader connected ecosystem that includes audio products, software experiences, and other everyday digital devices.
Core products
📱 Smartphones
vivo’s core identity remains closely tied to smartphones, including flagship, camera-focused, and everyday models.
🎧 Accessories
The brand also offers accessories such as earbuds and other connected products that extend its smartphone ecosystem.
⌚ Smart Wearables
vivo’s wearable products, including watch devices, add a broader smart-living layer to the brand’s device lineup.
Brand Highlights
📷 Imaging-Focused Innovation
vivo places strong emphasis on photography and imaging, making camera experience one of its clearest brand signatures.
🎨 Design-Driven Product Approach
The brand consistently presents itself through design-led value, combining technology with a more style-conscious product identity.
🧠 Smart Devices & Intelligent Services
vivo positions itself around smart devices and intelligent services rather than smartphones alone.
🔬 Strong R&D Orientation
Its official brand pages highlight a broad R&D network focused on areas such as AI, 5G, industrial design, and imaging technology.
Company Background
vivo is based in Dongguan, Guangdong, China and has grown into a globally active smart device company. Its development has been shaped by a design-driven culture, a broad R&D network across multiple Chinese cities, and an intelligent manufacturing system built to support large-scale smartphone production.
- Founded: 2009
- Headquarters: Dongguan, Guangdong, China
- Parent Group: BBK Electronics
- Global Markets: 60+ countries & regions
- Key Focus: Mobile imaging, industrial design, youth-focused branding
