Xiaomi

Xiaomi

China’s Leading Smartphone & Smart Device Brand

About the Brand

Xiaomi is one of China’s most influential consumer tech brands, known globally for its smart devices, high-performance smartphones, AIoT ecosystem, and excellent value for money. From mobile phones and wearables to smart home gadgets and lifestyle products, Xiaomi continues to push accessible innovation for users worldwide.

Core products

📱 Smartphones

Xiaomi’s core identity remains closely tied to smartphones, including flagship, premium, and everyday models built around performance and smart connectivity.

📺 Smart TVs & Entertainment Devices

The brand also offers smart TVs and related entertainment devices as part of its connected home experience.

🏠 Home Appliances

Xiaomi has built a broad presence in home appliances and smart home products designed for everyday living.

💻 Laptops & Tablets

Its product lineup also includes laptops and tablets for work, study, entertainment, and mobile productivity.

⌚ Wearables

Xiaomi offers wearable devices such as smart bands and smartwatches as part of its connected ecosystem.

🎧 Audio Devices

The brand’s broader product range also covers earbuds, headphones, and other audio-focused devices.

Brand Highlights

💡 Outstanding Value for Money

Xiaomi is widely recognized for offering feature-rich products at more accessible prices, making advanced technology available to a broader range of users.

🧩 Broad Product Ecosystem

From smartphones and wearables to smart home devices and lifestyle tech, Xiaomi has built a wide-ranging product lineup for everyday life.

🚀 Continuous Innovation

The brand continues to expand through new technologies, connected experiences, and a stronger ecosystem across devices, home, and daily use scenarios.

Company Background

Xiaomi was founded in Beijing, China in April 2010 and has grown into a globally active consumer electronics and smart manufacturing company. Over time, the brand expanded from smartphones into a wider smart-device ecosystem built around connected hardware, software, and everyday life scenarios.

  • Founded in April 2010
  • Based in Beijing, China
  • Built around smartphones and smart hardware connected by an IoT platform
  • Expanded into a broader smart ecosystem covering devices, home, and lifestyle use