1688.com is Alibaba Group’s domestic wholesale marketplace in China, connecting factories, manufacturers, and wholesalers with buyers seeking competitive prices and flexible order quantities.
While 1688 is primarily designed for China-based buyers, its factory-level pricing, rich product categories, and direct access to suppliers make it popular among global buyers using purchasing agents or freight forwarders.
Key Features
Factory Direct Pricing
Products are sourced directly from manufacturers, cutting out middlemen and reducing procurement costs.
Extensive Supplier Network
Thousands of OEM/ODM factories and wholesalers across regions and industries.
Advanced Sourcing Tools
Keyword search, image search, and advanced filters help quickly find similar or alternative suppliers.
Flexible Minimum Order Quantity
Many suppliers support small trial orders, suitable for new products and small brands.
Supplier Transparency
Information such as years in business, ratings, and response times helps evaluate supplier reliability.
1688.com vs. Alibaba
| Feature | 1688.com | Alibaba |
|---|---|---|
| Users | Chinese wholesalers and factories | Global B2B buyers and suppliers |
| Pricing | Domestic wholesale prices | International wholesale pricing |
| Language | Chinese only | Multi-language |
| Best For | Bulk purchasing, OEM/ODM orders | Global wholesale |